Progressive Insurance’s Flo Wins the Bracket Game
Entertainment Weekly recently did a bracket game called “The Big Shill”. They pitted ad icons from a variety of brands against each other, and allowed people to vote on which of two icons they liked better. When all was said and done, it was Flo, the Progressive Insurance girl, who was the ultimate winner. The Big Shill bracket game was designed to find out who, or what (as the case may be) was the number one advertising icon in the United States. Which one do people like best? They took advertising icons and characters from insurance companies, fast food restaurants, … Continue reading