Search Results for: blog geico insurance cavemen to become abc sitcom

Stranger Things Have Happened

I live in Wisconsin so technically I should be a Brewers fan who sends bad wishes in the direction of Chicago and their world famous Cubs. The problem is I love Eddie Vedder and the Pearl Jam font man has just released a song for the Chicago baseball team that I find intoxicating. The new tune (which was created at the request of Cubs great Ernie Banks) is called “All the Way.” The song is available on Pearl Jam’s Web site right now, but you can hear it being played almost non-stop on Chicago radio stations and in bars near … Continue reading →

The Unauthorized Biography of a Gecko or “The History of GEICO Insurance”

Leo and Lillian Goodwin took a calculated risk during the 1930’s Great Depression and started one of the most recognized and well known companies in the United States today. GEICO: Government Employees Insurance COmpany Leo Goodwin, believed lower costs by using direct marketing of carefully targeted consumer groups, would result in lower premiums for customers and company profits as well. Goodwin hit the nail on the head and business increased dramatically during 1936, when the GEICO operational headquarters was established in Washington, D.C. Lillian Goodwin worked in partnership with Leo to build the company from the very start. Lillian took … Continue reading →

Geico Insurance “Cavemen” To Become ABC Sitcom

Entertainment reporters and Hollywood watchers seem to have mixed reviews about ABC TV Studio’s decision to create a television comedy sitcom featuring Geico advertising characters. The Caveman series will be based on the personalities created for the recent campaign pressing the fact that Geico Insurance is so simple to sign up for that, “Even a Caveman can do it.” It won’t be the first time a commercial character has grown into a television series idea. Some critics think “Caveman” will turn out the same as all the past. Many of the past TV shows that have been produced based on … Continue reading →